How swiftly are high-end amenities and services evolving in today’s competitive luxury residential real estate market? For an answer, look no further than the service 30 Warren in New York City’s Tribeca brings to full flower for its residents. It’s one certain to help heartfelt feelings bloom within the luxe building come this Mother’s Day Sunday.
Tribeca Select, 30 Warren’s exclusive program of distinctive experiences and opportunities focused on Tribeca’s best known people, places and things, has appointed the enclave’s Emily Thompson Flowers exclusive resident floral advisor. That means residents can look to Thompson for customized floral design and stylization that wll ensure their dear mothers feel extra special when celebrating their special day, and the spring season, this weekend.
Rather than mums, these designs for mums just may include lily of the valley, peonies and/or lilac, Thompson says. “Lily of the valley blooms wild at this time of year, and the local farmers tend to gather it from the woods and sell these gloriously-scented stems at the greenmarket,” she says.
“I love a proliferating foraged bloom. I also find lilac to be most lovely. And while a bit obvious, this is prime peony season. My favorites are the deep claret-hued Buckeye Belle or the pale buttery Clair de Lune.”
Cape Advisors, developer of the one-year-old, full-block condominum fronting on Warren, Church and Chambers Streets, opted to add a partnership with a floral designer to its Tribeca Select offerings based on the spirit of the enclave.
The building “was designed with an artisanal spirit to reflect the essence of Tribeca,” says David Kronman, president and partner at Cape Advisors. “We wanted to create a true sense of place where residents could instantly feel immersed into the neighborhood, which led us to developing Tribeca Select, a short cut to the very best of Tribeca living . . . The idea to partner with a floral designer for Tribeca Select came naturally. Many of our residences have terraces and all of them have generous living and entertaining spaces. So we felt the design created the ideal setting for greenery and flowers. Knowing our residents, and their interest in design and materials, it made sense to offer them floral consultation for their homes, as customized flower arrangements can bring out unique architecture and design elements in a residence.”
As 30 Warren’s resident floral advisor, Thompson offers floral consultations in residents’ homes, as well as event design and flower arrangements tailored to each residential space. Among extras enjoyed by residents are discounted prices on floral consultation, gift arrangements and distinctive seasonal selections.
Thompson brings vast experience to her role, having decked the halls of the Obama White House at holiday time, launched fashion week for Chanel and delivered blossoming cheer to the homes of celebrities.
“It’s all about access,” Kronman says. “Working with a floral designer of her caliber is a real privilege we’re thrilled to extend to 30 Warren residents. They will have the rare ability to tap Emily for guidance and recommendations on selecting florals [matching] intended recipients. And for a holiday like Mother’s Day, this access is unparallelled. Delivering your mom a beautiful cut flower arrangement by Emily Thompson is sure to impress.”
Thompson has crucial advice for those trying to convey their custom floral arrangement vision to a floral designer this Mom’s Day.
“I highly suggest asking first for what’s in season and locally grown where possible,” she says. “[It] will mean the flowers reflect that exact moment in the garden, bringing the experience back to a small child gathering a few flowers for a wee bud vase for Mama.”